The rise of Web-based computing
Another trend facilitating Mac use in business is the increased enterprise dependecy on SaaS, wherein a diverse array of applications—from sales-force automation through supply-chain coordination—is delivered through the browser. Most SaaS applications have not relied on ActiveX, given SaaS’ inherent goal of making apps available to anyone, anywhere. This push toward platform agnosticism translates to the use of standards, letting the Mac right in. Ted Elliott, CEO of recruiting software provider Jobscience, says he has noted a rise in Mac customers now that Jobscience has moved to the SaaS model—customers his Salesforce.com-based platform supports out of the box.
Beyond Firefox and SaaS, many enterprise app developers have adopted the Web as a portal to their apps, following the strong Web-portal drive of the late 1990s.