We are increasingly being contact by non profits who are taking advantage of salesforce. At first I did not get the impact of exposing non profits to CRM, but it actually makes a lot of sense. Non Profits have highly motivated staff who want to make a difference and when they start using the CRM platform they can really have an impact on their organizations. We have decided to start offering configuration and consulting services to Non Profits at a discount to what we offer our other clients. The particular areas of focus we have with non-profits are taking advantage of not just using the force to manage donations and fundraising but the actual business operations liek recruiting, expense reporting, events, clients ( the homeless, students, etc ) with the force.
It is exciting to be able to help people and learn from them the best ways to utilize the force.com platform. We have spent some time with http://www.hireheroesusa.org they target assisting veterans returning from Iraq and Afganistan. I highly encourage users to think of ways they can use their knowledge of the force to help others.